Six Queer-Owned Brands That Will Make Your Skin Proud

Six queer-owned brands to try this summer.

The sweltering sun rises high during the summer months as we celebrate those who identify as LGBTQ+. The queer community is home to various beauty brands that members of the community own. Following pride month, do something celebratory for your skin by buying from these queer-owned beauty brands.

Trixie Cosmetics

Founded by Trixie Mattel, best known for her appearance on “RuPaul’s Drag Race,” season seven, Trixie Cosmetics strives to give drag queens and “normals” alike a quality makeup experience. 

Along with a cruelty-free promise, Trixie Cosmetics comes in some of the more fun packagings on the market. According to the brand’s website, its goal is to “evoke nostalgia and celebrate a heightened sense of femininity” through a comprehensive and inclusive shade range and toy-like packaging. 

Shop all of Trixie Cosmetics’ products here.

about – face

Owned and founded by pop superstar Halsey, about-face is a vegan, cruelty-free, multi-dimensional makeup brand focusing on vibrant colors and inclusivity. The brand has a mantra of “for everyone, for everywhere, for every way,” and can be seen in the brand’s marketing and product prices. about – face can be found at Ulta, while their sister brand, af94, is at Walmart


After gaining viral fame on Tik Tok for their product “The Original Freckle,” Freck beauty has become a staple in many influencers’ “no makeup makeup” routines. The brand aims to enhance natural beauty and beauty marks with lightweight products that feel like your skin but better. CEO and founder Remi Brixton maintains Freck Beauty’s promise of cruelty-free and vegan products that are innovative and original. 

Shop “The Original Freckle” and other products here

Noto Botanics

This gender-fluid beauty brand specifically wants to help its customers’ skin with elevated products to add to their skincare routine, all while embracing simplicity and the beauty of being who you are. Founded in the kitchen of Gloria Noto, Noto Botanics is vegan and all-natural. 

The brand’s mission consists of representation, sanitary products, and giving back to organizations like Planned Parenthood, The Okra Project, The Transgender Freedom Fund, Black Mama’s Matter, The Love Land Foundation and The Trevor Project.

Browse Noto Botanics’ famous “Agender Oil” and other products here

Malin + Goetz

With the belief that “skin is skin,” Malin + Goetz makes easy-to-use skincare products for all genders, tones, and skin types. Founded in New York City by Matthew Malin and Andre Goetz, the brand aims to take steps out of your skincare routine while getting more results. According to the brand’s website, their product “formulas have been designed to deliver more benefits with fewer steps.” To Malin + Goetz, less is better. 

Visit their website to shop for Malin + Goetz’s skincare, fragrances, and candles.

Common Heir

Common Heir is a plastic-free beauty brand that strives to cultivate the world’s beauty while helping the earth and your skin. Founded by Angela Ubias and Cary Lin, Common Heir is cruelty-free, biodegradable, and silicone-free, with free shipping on all orders. The brand believes that “we inherit our skin as we inherit the earth: ours to honor and to cultivate beauty to find joy and to pass on to others.”

Browse products from Common Heir here


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Written by Grayson Keglovic

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