The campaign, called Let’s Move For A Better World, awarded resources to be donated to communities in need.
The YMCA of Central Florida rallied members of the community to exercise for a good cause. From March 13 to 31, the nonprofit opened the doors of several YMCA Family Center locations to members and non-members alike for as many free workouts as they wanted. The catch? They had to log all of their activity using Technogym’s state-of-the-art equipment. It was all in an effort to help the YMCA take home the winning prize for the wellness company’s global fitness challenge, “Let’s Move For a Better World.”
Hundreds of thousands of people get involved each year in the campaign at participating wellness centers across the globe. The objective is to get the most MOVEs, which Technogym’s equipment collects as a perceived measure of exertion. The top facilities in each participating country that reach their MOVEs goal are then able to donate a prize to a local school or a local nonprofit body to fight obesity.
In 2016, the Dr. P. Phillips YMCA Family Center collected nearly 4 million MOVEs during the challenge, achieving more MOVEs than any other facility in the nation, and received a full collection of Technogym’s Cloud-based equipment to share with its Blanchard Park Family Center. This year, the Y had to collect 10 million MOVEs at its Downtown Orlando location to win the challenge.
“The mission for ‘Let’s Move for a Better World’ aligns perfectly with our mission at the Y,” said Dan Wilcox, President and CEO of the YMCA of Central Florida. “Our members are not just gym-goers, they’re part of our commitment to making a difference in our community. This year, we’re inviting everyone from Central Florida to come on board with us and join the movement so we can donate more resources to a community in need.”
The nonprofit invited companies and individuals to visit its Downtown Orlando YMCA Family Center to record their exercise activities on its Technogym equipment to hop on the treadmill for half an hour or join in on one of the Y’s public “Glow Cycle” classes. Local businesses could offer their employees a private, one-hour cycling class at the Orlando Y or even specially reserve a piece of cardio equipment for them to use throughout the day.