Melissa Donovan
For the first time in its 54-year history, Southwest Airlines is making a major shift to its baggage policy, ending its long-standing tradition of offering two free checked bags to all passengers. Announced on Tuesday in a news release, this change is part of a broader effort to enhance the customer experience while aligning with the airline’s business objectives.
Under the new policy, Southwest will continue to offer two free checked bags to Rapid Rewards A-List Preferred Members and customers flying on Business Select fares. Additionally, A-List Members and other select customers will still receive one free checked bag, while Rapid Rewards Credit Cardmembers will be eligible for a checked bag credit. However, passengers who do not meet these criteria will be required to pay for their first and second checked bags. These changes will apply to flights booked on or after May 28.
“We have tremendous opportunity to meet current and future Customer needs, attract new Customer segments we don’t compete for today, and return to the levels of profitability that both we and our Shareholders expect,” Bob Jordan, President, Chief Executive Officer, and Vice Chairman of the Board of Directors at Southwest Airlines said. “We will do all this while remaining focused on what’s made us strong—our People and the authentic, friendly, and award-winning Customer Service only they can provide.”
In addition to the baggage policy update, Southwest is making key changes to its Rapid Rewards loyalty program. The airline will increase the number of points earned on Business Select fares while reducing them for Wanna Get Away and Wanna Get Away Plus fares. Southwest will also introduce variable redemption rates based on flight demand, aiming to enhance flexibility for travelers who prioritize fare value.
Southwest is also rolling out a new Basic fare option, which will be available for tickets purchased on or after May 28. This move comes ahead of other upcoming enhancements, including the introduction of assigned seating and extra legroom options. Additionally, the airline is expanding its distribution channels, with its flights and fare products now available for booking through Expedia.
With these sweeping changes, Southwest aims to attract a broader customer base while maintaining its reputation for customer service and affordability. As the airline navigates a shifting travel landscape, these adjustments signal a new era for Southwest and its loyal passengers.
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