Home is Where the Southeast Steel Story Begins

When it’s time to replace a large appliance in your home, the task is often met with a sense of dread. From deciding on a product that covers all the bases, with both the needs of your family and cost in mind, there is a lot of information to review. Feeling overwhelmed at the process is understandable. However, a local company based in downtown Orlando is here to help.

Southeast Steel Appliance Warehouse is a family owned and operated appliance retail store that offers a large selection of brand-name appliances for all areas of the home at warehouse prices. For 80 years, the Kimballs have worked to make sure the home appliance needs of their neighbors in the Central Florida community are met.

As you shop, someone will always be there to explain the different features on each model and the benefits of each one. This allows customers to make the smartest purchasing decision for them.

“We know that selecting what’s right for you, your family and your lifestyle can be daunting,” Southeast Steel President Stu Kimball says. “Our staff knows the product thoroughly and is able to educate and guide customers in finding products that best fit their particular needs, budget and lifestyle.”

This is due, in part, to partnerships that Kimball has formed with brands like GE through the years. The well-known manufacturer offers both superior after-the-sale service for customers and support for the Southeast Steel team. The knowledge provided assists with guiding families to the appliance that best fits their needs, from smart cook tops and ranges from the Cafe Series to high-quality refrigeration units that fit any space. This is why Southeast Steel has become known as the “appliance experts” within the community it serves.

The company’s personalized customer service philosophy allows for the opportunity to provide a unique experience that has kept customers coming back again and again. Some families have even trusted Southeast Steel for their appliance needs for multiple generations, with parents recommending the store to their children and their children’s children.

What makes this Central Florida staple so special is its ability to stand the test of time through three generations. Kimball’s father-in-law, Irving Lippton, founded Southeast Steel in 1940 and his son, Spencer, is set to take over the family business next.

For many families, the customer service provided by a caring and trusted staff, along with impressive discounts on brand-name products, are a huge draw. So as needs arise for appliances through the years, one thing is certain: At Southeast Steel, you get the best deal.

63 West Amelia Street
Orlando, FL 32801


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Written by Lyndsay Fogarty

Lyndsay Fogarty has had many roles at Central Florida Lifestyle, working her way from intern to contributing writer to managing editor. She is a graduate of the University of Central Florida’s Nicholson School of Communication where she earned her degree in journalism. Along the way, she has learned that teamwork and dedication to your craft will get you far, and a positive outlook on the present will get you even farther.

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