9 Famous Celebrities With E-Commerce Stores On Shopify

Did you know that even big names are entering the e-commerce sphere and selling on Shopify? In 2024, just over 21% of retail purchases are predicted to migrate online. Over the last decade, online shopping has taken the world by storm, and small businesses have more opportunities than ever. Keep reading as we explore some famous names with Shopify stores and how you could use Shopify to your advantage!

Why Is Shopify Such A Popular E-Commerce Platform?

Shopify is an e-commerce platform that allows products to be listed quickly and simply. It has an easy interface that allows anyone with access to a computer to sell products online. Shopify created its platform by listening to the needs and requirements of millions of business owners, aiming to provide the perfect online selling tool.


Here are some of the benefits of choosing Shopify as an e-commerce business:

  • Easy use: The platform caters to those with minimal knowledge of e-commerce, simplifying the listing and management process.
  • Range: Shopify can cater to the needs of a wide range of businesses, from sporting goods sellers to beauty brands.
  • Low cost: To start a business on Shopify, you don’t need to invest much. The low cost makes it easier for startups to thrive, even with a cost of living crisis on the rise.
  • Custom themes: Your Shopify store feels like your own, as you can make it completely your own with customizable options and themes.
  • Dropshipping: You don’t need to source your products directly, as Shopify also supports a dropshipping e-commerce plan.
  • Multichannel support: Shopify allows you to unify multiple e-commerce platforms, from mobile applications to websites and alternative platforms, ensuring streamlined and unified data.
  • Security: Shopify is a secure platform that allows businesses to operate without fearing malware, ransomware, and cyber attacks.

For these reasons, reputable brands and celebrities are choosing to use the platform.

9 Famous Celebrities With E-Commerce Stores On Shopify

Here are 9 famous celebrities and their e-commerce stores on Shopify.

Gwyneth Paltrow

If you haven’t heard of it, Goop is Gwyneth Paltrow’s lifestyle and wellness brand, offering women spiritual and health tools to improve their quality of life and remove the shame and stigma from certain topics. 

The Goop brand was born on Shopify and integrated with WordPress, which also centers around a lifestyle blog. At the Goop store, you will find everything from skincare products to jade rollers, yoni eggs, and a boldly marketed signature scented candle.


Adele is a legendary singer and songwriter with many successful albums and hits. She uses Shopify to sell her merchandise. Fans can use her Shopify store to buy vinyl, CDs, t-shirts, and box sets. The page is minimalistic, with blue and gold branding to resemble her latest release, ‘30.’

Jeffree Star

Jeffree Star is a big name in the influencer industry, with a wildly successful YouTube channel. He creates and sells high-end and highly sought-after makeup. Fans are trigger-ready to get onto the pre-order list, and Shopify can meet this high volume of readily waiting orders.

Justin Bieber

Justin Bieber uses Shopify to offer customers merchandise from his Purpose World Tour. The store includes merchandise, CDs, vinyl, and customizable clothing. The page even includes inspiration to help customers make their own designs.

The Jenners

The Jenners (i.e., Kylie and Kendall Jenner) are part of the famous Kardashian family. Both sisters use the Shopify platform to sell products from their KENDALL+KYLIE collection. The store features clothing and accessories.

Lady Gaga

Lady Gaga is an iconic pop singer with recent acting success. Her store features merch from all her albums, clothing, accessories, vinyl, and tableware. The page is bright, colorful, edgy, and vibrant, just like the star herself. 

Kanye West

Known for his dramatic flair, insane style, and epic music, Kanye West created an equally dramatic fashion collection called ‘Yeezy’. The collection is filled with trendy, cutting-edge fashion. The minimalist site is hosted on Shopify, featuring footwear, clothing, and accessories. 


PewDiePie is a YouTube gaming legend who built his brand by playing video games and sharing his experience online. Now, he uses Shopify to sell unisex clothing for his clothing brand Tsuki Market. The cutesy and clean aesthetic of the page matches the clothing designs perfectly.


Beyoncé hosts her merch platform on Shopify, offering her ‘Beehive’ access to the latest merch and vinyl. The site has a coding-chic theme with bold primary colors and a minimalist theme. The layout is simple, with different merch, perfume, music, and more sections. 

How Do I Start Selling On Shopify?

If you’re inspired to start your own e-commerce adventure, you can start selling on Shopify as early as today. You can start by signing up, deciding which plan you’d like, and building your website. 


From there, you’ll need to establish a product manufacturing and resourcing plan, along with a packaging design and fulfillment plan. An e-commerce management tool can help you gain oversight of the fulfillment of sales orders, even if you’re using multiple e-commerce platforms.


Shopify is an excellent tool for big names and startup brands alike. Even a whole host of celebrities are taking advantage of Shopify’s offerings to promote their products and create a high-performing sales platform. If you’re considering starting your own e-commerce brand, browse these successful sites for inspiration to create your brand design!


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Written by Catie Moore

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