On Thursday, May 7, Visit Orlando announced that Orlando welcomed a record-breaking 76.7 million visitors in 2025. This marks the highest annual tourism total in the destination’s history.
The milestone, revealed during Visit Orlando’s annual National Travel & Tourism Week event at the Orange County Convention Center, represents a 1.8% increase over 2024.
Domestic travel continued to fuel much of the region’s tourism growth, with 70.3 million domestic visitors traveling to Orlando in 2025, which is another all-time record. Visits from Florida residents rose 3.4% while out-of-state travelers continued to make up the majority of visitors. Overnight stays also remained strong, accounting for 49.2 million travelers.
“National Travel & Tourism Week is the perfect time to announce our visitation numbers and recognize the people behind Orlando’s tourism success,” said Casandra Matej, president and CEO of Visit Orlando, in a press release. “Beyond the numbers are the experiences that motivate travel, the memories created, and the emotional connections that continue to draw travelers to Orlando year after year.”
International visitation reached 6.3 million visitors in 2025, representing a slight decline of 2.4% compared to 2024. Much of that decrease was linked to reduced travel from Canada, which remains Orlando’s largest international market despite a 13.3% decline.
The top international origin markets for Orlando in 2025 included:
- Canada
- United Kingdom
- Brazil
- Mexico
- Colombia
Several international markets still reached record highs this year, including Mexico, Colombia, and Japan. Orlando also celebrated the launch of Florida’s first direct passenger air service to Tokyo through Orlando International Airport earlier this year, helping strengthen travel ties to the Asia-Pacific region.
Leisure travel remained the dominant driver of Orlando tourism in 2025, accounting for 81% of domestic visitors. Meanwhile, Orlando’s convention and meetings industry continued to grow as well, with the group meetings segment increasing 3.1% year-over-year to 5.8 million visitors.
As Orlando continues to expand its tourism footprint, the city’s mix of world-famous theme parks, entertainment, dining, and conventions remains a major economic driver for Central Florida.
