Central Florida Generates Record-Breaking Tourism Revenue, New Study Says

A new study from Tourism Economics, a leading authority on travel and tourism research from Oxford Economics, found that the Central Florida tourism industry generated $98.6 billion in total economic impact in 2025, according to a Visit Orlando press release on Thursday, July 30. The record-breaking impact represented a 4.4% increase over the previous year, … Read more

Visit Orlando’s Magical Dining Returns, Continues Charitable Action

Visit Orlando’s Magical Dining, presented by Orlando Health, announced the return of its 21st year and the continued charitable work in a press release on Tuesday. The program is set to run from  Aug. 14 to Sept. 30 and features a record-breaking 188 participating restaurants, including 38 new restaurants and 16 MICHELIN Guide-recognized establishments. Fine … Read more

Schenkel Shultz Completes New Visit Orlando Headquarters in Orlando

As Central Florida’s tourism industry grows, Winter Park-based architecture and interior design firm Schenkel Shultz has completed a new headquarters for Visit Orlando, the destination marketing organization responsible for promoting Orlando for travelers worldwide.  The 23,000-square-foot office is located on the third floor of the 6649 Westwood Office complex and was designed to support Visit … Read more

Cvent Awards Orlando Top Meeting Destination in North America for 11th Time

As Orlando is commonly known as the “Theme Park Capital of the World,” the City Beautiful received another recognition in May. Cvent, one of the largest event and hospitality technology companies globally, named Orlando the Top Meeting Destination in North America 2026. The study cited the city as a top meetings and events destination featuring … Read more

Orlando Sets New Tourism Record With 76.7 Million Visitors in 2025

On Thursday, May 7, Visit Orlando announced that Orlando welcomed a record-breaking 76.7 million visitors in 2025. This marks the highest annual tourism total in the destination’s history.  The milestone, revealed during Visit Orlando’s annual National Travel & Tourism Week event at the Orange County Convention Center, represents a 1.8% increase over 2024.  Domestic travel … Read more

Visit Orlando’s 20th Annual Magical Dining Returns with Record-Breaking Restaurant Lineup this weekend

Orlando’s highly anticipated Magical Dining event is back for its 20th year, running August 15 through September 30, with a record 160 participating restaurants. This year’s celebration includes 24 new additions and 15 Michelin Guide-recognized establishments, offering an expanded dining experience for locals and visitors alike. Guests can enjoy three-course meals priced at $40 or … Read more

Visit Orlando’s Magical Dining Returns for 20th Anniversary with Over 160 Participating Restaurants

Central Florida’s dining scene is heating up this summer as Visit Orlando’s Magical Dining celebrates its 20th anniversary with a record-breaking roster of restaurants. Beginning August 15, diners can explore more than 160 of the region’s top culinary destinations at a fixed price, with special menus highlighting signature dishes from a wide range of cuisines. … Read more

Orlando Breaks Tourism Record with Over 75 Million Visitors in 2024

Orlando welcomed more than 75 million visitors in 2024, setting a new record and reinforcing its position as one of the most visited destinations in the United States. The data, released Thursday by Visit Orlando, highlights the region’s continued recovery and growth following pandemic-era disruptions. The announcement was made during a special event featuring the … Read more

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