Ava McDonnell
A new retail store is joining the Winter Park area on Dec. 19 – 21 from 9 a.m. to 7 p.m. each day. Klassy, a women-owned clothing brand known for garments with built-in bras, recently soft-launched a storefront on Park Avenue. Not only does it promote comfortable clothing, but it also has an in-store matcha café.
The brand focuses on tops, bodysuits, and dresses, designed with integrated support, eliminating the need for traditional bras. The clothing is geared toward consumers looking for streamlined, functional pieces that prioritize comfort and ease. The designs aim to work for everyday wear by creating minimal, basic pieces that can be dressed up or down.
In addition to clothing, the Winter Park location includes Matcha K, a small matcha café inside the store. Rather than functioning as a separate coffee shop, the café offers matcha-based drinks meant to complement the shopping experience. Available seating within the space encourages visitors to take their time, reflecting retail that blends shopping with elements of wellness and socialization.
The store’s layout is spacious and minimal, allowing shoppers to browse at their own pace. With fitting rooms, café seating, and clean design, the environment feels more like a shared space than a traditional boutique.
Located along one of Winter Park’s busiest streets, Klassy adds to the neighborhood’s mix of experience-driven retail. The shop combines convenience-focused fashion with a café setting that may mark a shift in how consumers enjoy shopping.
Klassy opens this weekend at 236 N Park Ave, offering Winter Park shoppers a new option that sits at the intersection of fashion, function, and lifestyle. The first 25 guests in line each day will receive special goodies, and consumers who spend over $250 get an additional gift.
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