Melissa Donovan
The Daytona Boat Show is set to return to the Daytona International Speedway for a three-day run from January 9 through January 11, 2026, bringing hundreds of boats, exclusive deals and industry expertise to Central Florida. Presented by the Marine Industry Association of Central Florida (MIACF), the annual winter show is one of the region’s largest boating showcases and is open to the public with an all-inclusive ticket price of $5 per carload, per day.
Held at the Speedway’s Turn One Plaza, the 2026 Daytona Boat Show will feature 13 leading Central Florida boat dealers representing more than 70 manufacturers. Attendees can expect to see approximately 300 boats on display, ranging from bowriders and center consoles to pontoon boats, surf boats, jet boats, freshwater fishing boats and flats boats, offering options for a wide range of boating lifestyles.
In addition to the variety of vessels, the show provides access to incentives available only during the event. Dealers and manufacturers are expected to offer limited-time perks such as extended warranties, service packages, waived dockage and upgraded electronics or accessory packages, making the winter show a popular time for buyers to explore new models and make purchasing decisions ahead of the spring season.
Tickets for the Daytona Boat Show are on sale now and include admission for everyone in a single vehicle, parking and applicable sales tax. Tickets may be purchased online or at the event, which operates as a cashless venue. Complimentary admission is available for active military members and veterans with valid identification.
“The winter Daytona Boat Show is a key event for the boating community,” Cathy Case, executive director of MIACF said in a press release. “It provides an opportunity for enthusiasts to see the latest models and innovations and to connect with industry professionals.”
Beyond boat shopping, the event highlights broader boating trends and the growing appeal of the on-the-water lifestyle. According to the National Marine Manufacturers Association, an estimated 100 million Americans participate in boating activities each year. As consumers look for experiences that deliver long-term value, boating continues to be positioned as an activity that combines recreation, wellness and time spent outdoors with family and friends.
Daytona Boat Show 2026 Fast Facts
Who: Marine Industry Association of Central Florida
What: Daytona Boat Show
When:
Friday, January 9: 10 a.m. to 5 p.m.
Saturday, January 10: 10 a.m. to 5 p.m.
Sunday, January 11: 10 a.m. to 4 p.m.
Where: Daytona International Speedway, Turn One Plaza
Tickets: $5 per carload, per day (cashless venue)
Founded in 1989, the Marine Industry Association of Central Florida is a nonprofit trade organization dedicated to the sustainable growth of the marine industry. MIACF represents more than 30 members across Brevard, Lake, Orange, Osceola, Seminole and Volusia counties and produces both the Orlando Boat Show and the Daytona Boat Show.
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