Melissa Donovan
Fans of Taylor Swift will have a unique way to mark the release of her upcoming album Life of a Showgirl as the Museum of Illusions Orlando unveils a five-day countdown event at ICON Park.
From September 29 through October 3, 2025, visitors can step into the International Drive attraction and experience interactive exhibits reimagined with a “showgirl” twist. The event will feature themed décor, curated playlists, hidden Easter eggs, and exclusive photo opportunities inspired by Swift’s music and signature style.
The countdown coincides with the release of Swift’s new 12-track album, which officially debuts on Friday, October 3, 2025. Life of a Showgirl follows her 2024 chart-topping record The Tortured Poets Department. All 10 of the singer’s most recent albums have reached No. 1 on the Billboard 200, and anticipation for her latest release remains high.
Event Schedule
Monday, Sept. 29 – 12 p.m. to 7 p.m.
Tuesday, Sept. 30 – 12 p.m. to 7 p.m.
Wednesday, Oct. 1 – 12 p.m. to 7 p.m.
Thursday, Oct. 2 – 12 p.m. to 7 p.m.
Friday, Oct. 3 – 12 p.m. to 7 p.m.
Admission Details
General admission is $17.99 Monday through Thursday for online purchases. Availability is limited, and organizers recommend booking tickets in advance to secure entry.
The Museum of Illusions Orlando, located at ICON Park on International Drive, has become known for offering interactive, photo-friendly exhibits designed to challenge perception and create memorable experiences. The Taylor Swift-themed countdown adds a pop culture element to the attraction just ahead of the highly anticipated album release.
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