Ava McDonnell
Arte Museum, the internationally recognized immersive digital art experience, is set to open its first Florida location at ICON Park Orlando in 2027, according to a press release from the entertainment district.
The Orlando location will be built on the Universal Boulevard side of ICON Park, joining Blue Man Group as part of the park’s ongoing expansion. The museum will occupy approximately 30,000 square feet and feature all-new works created specifically for Central Florida audiences.
Created by Seoul-based design company d’strict, Arte Museum is known for its floor-to-ceiling immersive galleries that combine large-scale digital art, projection mapping, soundscapes, and custom scents. The experience is designed to engage all five senses, allowing visitors to step inside the artwork rather than view it from afar.
Arte Museum currently operates locations in Las Vegas, New York, Dubai, and South Korea. As of September 2025, the brand’s eight global locations have welcomed more than 10 million visitors. Its Las Vegas venue at 63 CityCenter serves as a model for the scale and scope planned for Orlando.
What Visitors Can Expect
According to the release, guests will move through immersive environments inspired by nature, including waterfalls, forests, floral landscapes, and illuminated skies. Each gallery will use digital technology and sensory elements to create an interactive experience.
“We are proud to bring Arte Museum to ICON Park in Orlando, one of the world’s premier destinations for entertainment and family travel,” said Sean Lee, CEO of d’strict.
The Arte Museum is expected to open in 2027 following a two-year construction period. It will join several new tenants under construction at ICON Park, including Ripley’s Crazy Golf, Build-A-Bear’s largest international store, Starbucks, and Sushi Saint.
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