Florida Breaks its Own Tourism Record for the 6th Time as Top Vacation Spot for Americans

Governor Ron DeSantis announced on Monday that Florida has broken its tourism record as the number one destination for Americans, a trend that began in 2019 and continues to soar. 

Florida has secured a record 15.5% share in the domestic vacation market in 2024, nearly a one-point increase from 2023. This is the sixth time the state has broken its tourism record during DeSantis’ tenure. 

 “Florida is the world’s favorite place to visit,” DeSantis said in a press release. “This record tourism is a result of policies that prioritize freedom, public safety, and common sense.” 

The first two months of 2025 also recorded a high level of international travel into the Sunshine State. There was a 0.5% increase in Canadian visitation, which stands out among the 2.3% decline in Canadian travel to the U.S. nationally. There was also a 6.5% increase in overseas travel into Florida, noting the U.K., Brazil and Argentina as top visitors. 

DeSantis also announced in February 2025 that Florida had a record-breaking 142.9 million visitors in 2024, representing a 1.6% increase over 2023. During 2024’s fourth quarter, there were also 33.1 million visitors to Florida—the highest number recorded during a Q4 period. That figure was made up of 29.9 million domestic visitors, 2.5 million overseas travelers and 742,000 Canadian tourists.  

“Florida’s tourism sector remains a cornerstone of the state’s economy and a model of sustained success in the global travel industry,” the press release stated.