Appliances made easy with Southeast Steel

Home improvement can be made easy with reliable appliances.

Shopping for reliable appliances for a new home or renovation does not have to be overwhelming – or overpriced. For over 80 years, Southeast Steel has provided affordable Kitchen and Laundry packages for the local [College Park/Winter Park/Downtown Orlando] community and focused on a personable customer experience, exclusive savings, and the latest appliance technology. “Customers shop with us to get the best deal – and they certainly don’t have to compromise on Style, Performance or Reliability,” says Stu Kimball, President. 

Southeast Steel carries an extensive selection of brands for any budget, including LG, and LG’s luxury line, Signature Kitchen Suite. In February, they introduced the LG STUDIO collection, which includes built-in and freestanding kitchen and laundry solutions with the latest Smart technology, precision performance, and a more modern, high-end look – all without the high-end price tag.  

“It’s wonderful to see the new generation of homeowners coming in to shop local. Often, they’ll be referred to us by family members or neighbors who have been coming to us for years. A new laundry set or a kitchen update is an important investment, and we make it a priority to offer the most reliable, top-rated brands like LG and LG STUDIO,” says Appliance Expert John Latacki, Sr. 

Those who do their homework will learn that LG Home Appliances dominate Consumer Reports ratings, with top-rated, Energy-Star-certified Laundry and Kitchen appliances. And with a wide range of options and beautiful finishes, the LG STUDIO collection makes it easy to find high-end appliances designed for how new-generation homeowners live. 

“After 83 years in the business, it’s incredible to see how far these appliances have come. LG is a great example of advanced technology that isn’t gimmicky – their products can make life easier for our customers,” says Stu Kimball, President. 

With whisper-quiet dishwashers that can entirely wash and dry in 1 hour, a full-size laundry solution in half the floor space, and the most spacious counter-depth refrigerators in the industry (with up to four kinds of ice!), there is an LG solution for any home.

Southeast Steel is located conveniently on Amelia St. in Downtown Orlando. Stop by during regular business hours or visit the special customer appreciation event highlighting the LG STUDIO line from 10 am- 12 pm on Saturday, April 29th. A manufacturer representative will be on hand to help and answer any questions you might have.


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