Staff Writer
The Emerald City is calling—and it’s arriving just in time for Halloween. Beginning Friday, October 31, Universal Studios Florida will unveil new upgrades to “Wicked: The Experience,” bringing an extra dose of Oz-inspired magic to Orlando ahead of Wicked: For Good, which lands in theaters on November 21.
The enhanced experience invites guests to follow the yellow brick road straight into the Land of Oz, with immersive spaces inspired by iconic film locales like Shiz University and the Emerald City. Visitors can step into these fantastical settings for one-of-a-kind photo ops, explore detailed costume and prop replicas, and shop exclusive swankified merchandise—from apparel and accessories to home décor and collectibles.
In celebration of the new film, the shop’s Halloween weekend upgrades will include ozmopolitan additions such as fresh photo opportunities, authentic movie props, and limited-edition items inspired by the second installment of the Wicked film series.
And no trip to Oz is complete without a few spellbinding treats. Guests can sip and snack on themed bites and beverages like the Ozdust Punch, Popular Potion, and Strawberriful Cheesecake Waffle. Over at Schwab’s Pharmacy, two new shakes—The Yellow Road Shake (Dulce de Leche ice cream) and The Wizards Elixir Shake (Mint Chocolate Chip ice cream)—will add a touch of sweetness to the adventure. Fans can also find special desserts and drinks at The Toothsome Chocolate Emporium & Savory Feast Kitchen in Universal CityWalk.
Entry to “Wicked: The Experience” is included with a Universal Studios Florida park ticket, making it the perfect way to step into Oz and celebrate the magic before Wicked: For Good hits the big screen this November.
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