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Florida Blue Foundation Donates to Hurricane Isaias Recovery Efforts in Northwest Florida

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Florida Blue Foundation is providing financial support to three nonprofit organizations helping Northwest Florida communities recover from Hurricane Isaias.

Announced Oct. 20, the donations will support United Way of West Florida, United Way Emerald Coast and Volunteer Florida as they address immediate community needs and assist with longer-term recovery following the storm.

The Florida Blue Foundation, the philanthropic arm of Florida Blue and part of the GuideWell family of companies, is directing resources toward organizations working with affected residents and communities.

“Helping communities restore their health, safety, and well-being through disaster relief reinforces our deep commitment to making a meaningful difference in people’s lives,” said Susan Towler, vice president of corporate social responsibility and Florida Blue Foundation.

Towler said partnerships with established relief organizations help connect communities with resources and support as they recover.

Donations Support Local Recovery and Community Needs

The contributions are intended to help address critical needs throughout Northwest Florida as residents work to recover from the storm and rebuild their communities.

Florida Blue said its commitment also extends to continued annual support for the American Red Cross, which assists with disaster response and efforts to strengthen community resilience.

The foundation’s latest donations build on Florida Blue’s history of supporting communities affected by natural disasters and other emergencies. Through partnerships with relief organizations, the company helps support first responders, frontline workers, and groups providing assistance to affected residents.

“Our Northwest Florida neighbors, including our own employees and members, have faced real hardship in the wake of Hurricane Isaias,” said Hong Potomski, Northwest Florida market president for Florida Blue. “Florida Blue is committed to standing with our resilient community every step of the way as it recovers and rebuilds, supporting the health and well-being of the people we’re proud to serve.”

How to Support Hurricane Isaias Relief Efforts

Residents interested in supporting recovery efforts can find information about disaster relief opportunities through the American Red Cross.

For ways to contribute to hurricane relief and recovery efforts, visit RedCross.org.

Founded in 2001, Florida Blue Foundation supports initiatives focused on food security, mental well-being, healthy communities, and reducing health disparities. The foundation works with community partners across Florida through grants and other investments intended to improve health and quality of life.

For more information about its community initiatives, visit FloridaBlue.com/Foundation.

Ava McDonnell
Ava McDonnell is the Editorial Manager & Digital Content Creator for Central Florida Lifestyle Magazine. She graduated from the University of Central Florida with English BA in 2026. She also has experience in editing using AP Style and SEO guidelines. Originally from Clermont and now in Tampa, Ava loves all things local. Ava has always had a passion for learning about people's lives and sharing accurate stories with the world. She is dedicated to getting the job done right while making content interesting for readers. Aside from writing, you can find her indulging in the great outdoors with the people she loves. Whether it is hiking, taking photographs, or trying new activities, she is up for almost anything.

Written by Ava McDonnell

Ava McDonnell is the Editorial Manager & Digital Content Creator for Central Florida Lifestyle Magazine. She graduated from the University of Central Florida with English BA in 2026. She also has experience in editing using AP Style and SEO guidelines.

Originally from Clermont and now in Tampa, Ava loves all things local. Ava has always had a passion for learning about people's lives and sharing accurate stories with the world. She is dedicated to getting the job done right while making content interesting for readers.

Aside from writing, you can find her indulging in the great outdoors with the people she loves. Whether it is hiking, taking photographs, or trying new activities, she is up for almost anything.

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