Melissa Donovan
Spotify is marking a major milestone with the 10th anniversary of Discover Weekly, its groundbreaking personalized playlist that has redefined how millions discover new music every Monday. Originally launched in 2015, the playlist was designed to replicate the magic of hearing a song that feels like it was made just for the listener. A decade later, it continues to serve as a beloved ritual for users seeking their next favorite track or artist.
Since its debut, Discover Weekly has generated more than 100 billion streams and currently sparks over 56 million new artist discoveries each week—77% of which come from emerging artists. The playlist’s influence has been profound, not only introducing audiences to fresh sounds but also shaping the broader music discovery experience on Spotify.
As Spotify’s first personalized playlist, Discover Weekly laid the foundation for an entire suite of discovery tools, including Release Radar, Blend, daylist, DJ, and AI Playlist. Each of these features builds upon the core idea that music discovery should feel both personal and effortless.
A New Look and Enhanced Controls
To celebrate the 10-year milestone, Spotify is rolling out an updated design and enhanced functionality for Discover Weekly. The playlist now features a vibrant, refreshed visual style that reflects the energy and excitement of weekly music exploration.
In addition to its new look, Spotify is introducing a more personalized experience. Premium users can now take greater control over their music discovery journey with a new feature that allows them to customize the playlist’s vibe. Located at the top of the Discover Weekly playlist, this feature lets users choose from up to five genre options tailored to their listening history. With just a tap, listeners receive a curated 30-track playlist inspired by their selected genres.
Whether users are craving something familiar or exploring new musical territory, these controls allow Discover Weekly to adapt in real time, offering deeper personalization and broader discovery. The new controls are being gradually rolled out on mobile for Spotify Premium subscribers, with plans to expand access to more users in the future.
As Spotify continues to innovate in the realm of audio personalization, Discover Weekly remains a cornerstone of the platform’s discovery experience—connecting listeners with music that resonates on a deeply personal level, every single Monday.
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