The Florida Strawberry Festival has officially revealed its entertainment lineup for the 2026 event, promising 11 days of major artists, family-friendly shows, and a blend of classic and contemporary performers. Located in Plant City, the BerryFest26 will run from February 26 through March 8, 2026, and will carry the theme “Still Growing,” a nod to the festival’s long agricultural heritage and continued expansion.
The “Still Growing” theme reflects both the region’s agricultural identity and the festival’s continued growth in programming and attendance. In recent years, the event has consistently drawn more than 600,000 visitors, solidifying its place as one of Florida’s most prominent annual celebrations.
Now in its 91st year, the festival remains one of Florida’s largest annual events, drawing hundreds of thousands of visitors for its combination of concerts, exhibits, livestock shows, food, and community traditions.
Performance Lineup
Festival organizers released a packed concert schedule that features country icons, rock favorites, Christian music stars, and long-running festival staples.
Opening day on February 26 includes Jimmy Sturr & His Orchestra, the Oak Ridge Boys, and a 7:30 p.m. headline show by legendary country group Alabama. The following days bring a stream of notable performers, including:
Feb. 27: Jo Dee Messina & Jamey Johnson
March 1: Riley Green, ft. Hannah McFarland
March 2: TBA & Gene Watson
March 3: Sandi Patty & Lauren Daigle
March 4: John Foster & Brantley Gilbert
March 5: The Bellamy Brothers, Bill Haley Jr. & The Comets & Dierks Bentley
March 6: The Marshall Tucker Band & Forrest Frank
March 7: TBA &The Offspring
- March 8: TBA
A few time slots remain labeled To Be Announced, with organizers expected to fill those closer to opening day.
Festival leaders say the 2026 lineup is designed to appeal to a wide range of music fans while maintaining the traditions that longtime visitors expect.
Tickets
Tickets for all headline entertainment go on sale Thursday, December 11, 2025, at 8 a.m. EST. Concert admission is sold separately from the festival’s general gate ticket.
Festival officials note that ADA seating must be purchased by phone by calling (813) 719-6680, as it cannot be reserved online.