Apple Launches New Pride Edition Apple Watch Band and Digital Designs Ahead of Pride Month

In celebration of the global LGBTQ+ community, Apple has unveiled its latest Pride Edition collection ahead of Pride Month. The new release includes a Pride Edition Sport Band for Apple Watch, alongside a specially designed watch face and dynamic wallpapers for iPhone and iPad. The launch underscores Apple’s ongoing commitment to inclusivity and support for LGBTQ+ causes.

Unique Design Celebrates Individuality

The Pride Edition Sport Band is now available to order through Apple’s website and the Apple Store app, with in-store availability beginning next week. Priced at $49 in the U.S., the band is compatible with 40mm, 42mm, and 46mm Apple Watch models and is offered in both S/M and M/L sizes.

What sets this year’s edition apart is its intricate design. Composed of a mosaic of rainbow-colored stripes in varying shapes and sizes, each band is handcrafted through a compression-molding process that results in subtle differences in every piece. According to Apple, this approach is intended to reflect the individuality of each member of the LGBTQ+ community.

New Watch Face and Wallpapers Enhance User Experience

Accompanying the band is a new “Pride Harmony” watch face, which features animated rainbow stripes that dynamically shift to form large hour numerals when users raise their wrist. The matching iPhone and iPad wallpapers incorporate a similar theme—colors on the screen reposition and animate as users interact with their devices.

These digital enhancements will be available in an upcoming software update, including watchOS 11.5, iOS 18.5, and iPadOS 18.5. Users can download the new watch face through the Apple Watch app, Apple Store app, or directly from Apple’s website.

Supporting LGBTQ+ Organizations

As part of this initiative, Apple continues its financial support for a number of advocacy and community organizations that serve LGBTQ+ individuals worldwide. The company has long maintained partnerships with groups focused on advancing equality and inclusion.

Availability and Ordering

The Pride Edition Sport Band is available through Apple’s official channels and will also be sold through Apple Authorized Resellers. Customers interested in the full experience can download the matching Pride Harmony watch face and device wallpapers following the upcoming software update.

For more information or to place an order, visit apple.com.