Pinterest has unveiled a new suite of visual search features aimed at transforming the way users interact with fashion content, starting in the U.S., Canada, and the U.K. The platform’s latest update leverages advanced generative AI to make it easier for users to explore, refine, and shop ideas that align with their unique tastes, without needing the perfect search terms.
While traditional online searches rely heavily on keywords, Pinterest’s visual-first approach offers an alternative for users seeking to express and explore specific styles, moods, or aesthetics that are difficult to capture in words. The new tools are initially focused on women’s fashion and are set to roll out to additional categories and regions in the future.
“Our visual search technology represents a shift in how users interact with and discover inspiration,” Dana Cho, Pinterest VP of Design said in a press release. “We’re not simply delivering search results—we’re curating a personalized journey of discovery that empowers individuals to find their unique style, and shop it too.”
Making Search More Intuitive with Visual Cues
Pinterest’s latest features aim to simplify the process of discovering fashion items based on images rather than text. When a user views a Pin, the platform will now suggest descriptive keywords, such as “color palette,” “fit,” or “aesthetic”—to help articulate what draws them to a particular image. These AI-generated prompts assist users in navigating to similar items or styles with greater precision. Additionally, a new animated glow highlights specific objects within Pins, enabling users to select the exact element they want to explore or shop further.
Personalized Refinement for Style-Savvy Shoppers
Understanding that personal style can be nuanced, Pinterest is introducing a refinement bar that helps users tailor search results based on their preferences. For example, if a user is drawn to a particular outfit but prefers a different fabric or occasion, they can use filters like “style” or “occasion” to see variations that better match their needs. This allows for a more customized browsing experience, whether the goal is finding a formal version of a trendy blazer or discovering casual alternatives to a chic dress.
Visual Discovery, Anywhere on the Platform
To make visual search even more accessible, Pinterest is expanding its functionality across the platform. Users can now activate the “Search image” feature by simply long-pressing any Pin in their home feed. This enhancement supports seamless exploration and idea discovery in real time, without requiring a full search input.
Powered by Generative AI and Visual Language Models
At the core of these innovations is Pinterest’s investment in generative AI and multimodal technology. The platform utilizes Visual Language Models (VLMs) to translate images into searchable visual vocabularies. These models work in tandem with multimodal embedding systems, enabling users to conduct searches that combine both text and image inputs. The result is a more intelligent, context-aware search engine that adapts to individual tastes.
A New Era of Search and Shopping
With these updates, Pinterest is positioning itself as a leader in visual search and discovery. By removing the barriers posed by traditional text-based search, the platform allows users to explore and shop with greater freedom and creativity. Whether looking for inspiration or trying to pinpoint a specific piece, users can now rely on Pinterest’s advanced tools to bring their style ideas to life.
For those seeking a more personalized and intuitive way to find fashion inspiration, Pinterest’s latest visual search features offer a compelling new approach—one that’s powered by cutting-edge AI and rooted in the power of visual discovery.