Universal Orlando has officially announced the dates for its annual Passholder Appreciation Days, returning from August 15 through September 30. During this celebratory period, Universal’s Seasonal, Power, Preferred, and Premier Passholders can take advantage of a wide range of exclusive perks and limited-time offerings throughout the resort.
This year’s lineup includes complimentary anniversary souvenirs, unique food and beverage items, passholder-only merchandise, and special discounts across the theme parks, water park, and Universal CityWalk.
Highlights of Passholder Appreciation Days 2025:
Commemorative Collectibles
A complimentary 10-year anniversary UOAP magnet will be available to all passholders beginning in August.
A second, exclusive magnet giveaway is scheduled for September.
Savings and Discounts
Passholders can enjoy special pricing on:
Universal Express Passes
Mobile food and beverage orders
Universal’s Great Movie Escape
Universal Volcano Bay cabana rentals
Premium seating options
Select merchandise and dining experiences
Extended Lounge Access
The UOAP Lounge in Toon Lagoon at Islands of Adventure will operate on extended hours during the event, remaining open from park open to park close.
Exclusive Merchandise and Souvenirs
UOAP-branded apparel, drinkware, and more will be available at The Tonight Shop and the UOAP Lounge.
A limited-edition Coca-Cola Freestyle Souvenir Cup can be purchased at various locations including the UOAP Lounge, Coca-Cola Refresh Lounge (Universal Studios Florida), and Coca-Cola Icon (CityWalk).
Limited-Time Menu Offerings
Special food and drink items will be offered across the resort:
Universal Islands of Adventure:
Storm Chaser and Cucumber Collins at Backwater Bar
Smoked Brisket Burger at Captain America Diner
Universal Studios Florida:
Florida Tea and Fried Pickles at Finnegan’s Bar & Grill
Upstairs dining and a unique menu available at Lombard’s Seafood Grille
Universal CityWalk:
Cookie Butter Donut at Voodoo Doughnut
Tlayuda at Antojitos Authentic Mexican Food
Cowboy Candy Chicken Sandwich at NBC Sports Grill & Brew
Pasta al Limone at Vivo Italian Kitchen
Peach for the Stars at Rising Star
An exclusive beverage menu at Universal’s Great Movie Escape
Passholder Nights Return
Universal also confirmed the return of Passholder Nights on August 15 and 16, offering after-hours access to select attractions and venues. Attendees will experience a festive evening complete with character meet-and-greets, a Passholder Nights button giveaway, and exclusive food offerings like Bandeira Pizza at Louie’s Italian Restaurant.
Due to high demand, reservations for both nights are now full.
For a full list of offerings and the latest updates on Universal Orlando’s Passholder Appreciation Days, visit the official Universal Orlando website.
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