John Morgan, founder of Orlando-based Morgan & Morgan, has officially joined the ranks of self-made billionaires, according to Forbes‘ 2025 Billionaires List. With an estimated net worth exceeding $1.5 billion, Morgan is recognized for building the largest personal injury law firm in the United States.
Founded in 1988, Morgan & Morgan was inspired by a personal family tragedy. Morgan launched the firm after his younger brother, Tim Morgan—who passed away in July 2024 at age 65—was paralyzed in a diving accident while working as a teenage lifeguard at a Disney resort. Over the decades, the firm has grown into a legal powerhouse, generating over $2 billion in revenue in 2023 alone.
Morgan and his family retain ownership of about half of the firm, while approximately 139 equity partners share the remaining stake, Forbes reports. A significant contributor to the firm’s national presence is its aggressive marketing strategy, which includes a $350 million annual budget spanning billboards, cable television, and digital platforms.
Morgan’s business interests extend well beyond the legal field. His diversified portfolio includes substantial investments in real estate, a stake in the Margaritaville hospitality brand founded by Jimmy Buffett, and a number of entertainment attractions. These include six WonderWorks science museums that collectively bring in $33 million annually, and the Alcatraz East Crime Museum in Pigeon Forge, Tennessee.
As one of Central Florida’s most prominent legal and business figures, Morgan’s recognition on the Forbes list underscores both the scale of his enterprise and the broader economic impact of Morgan & Morgan on the national stage.