Celebrating the Woman Next Door: Alexandria Russell

In partnership with AdventHealth for Women, we’re recognizing some of the women in our community who are selflessly giving to others while raising families, supporting their loved ones and building their careers. Whether they know it or not, their stories inspire other women in their shoes.

Meet Alexandria Russell.

In Player, Talent, Tour Relations of NBC Sports Group, Alexandria Russell manages relationships with players, agents and the governing bodies of golf, book guests across the NBC Golf platforms and assists wherever needed in the production. In joining NBC Sports, Alexandria also has had the opportunity to work on other big sporting events including the Tokyo Olympics and Super Bowl. She travels to all of the NBC Golf events, major championships and other professional golf events.

What is your WHY?

I love helping people and making people happy. At Golf Channel and NBC Sports, we’ve been able to tell so many inspirational stories and touch people’s lives in different ways, and I’m honored to be a part of that. 

On your toughest of days, what motivates you to put one foot in front of the other?

My parents and my friends have always been my biggest motivation in my life. 

Have you drawn inspiration from other women? Tell us about someone who has inspired you.

My mom and my grandmother have always been my biggest inspirations (and my dad!) .  

My boss, Courtney Holt has had the biggest influence on my professional life. I saw the amount of respect everyone had for her at my first event and realized she was from whom I wanted to learn. I’ve worked with her since 2010 and we have an amazing relationship. I’m thankful for her mentorship and I couldn’t find a better person to learn from. 

What is the one word that perfectly explains who you are?

Fun. I always strive to make people smile no matter where I am or what I’m doing. 

Would you change anything about how you have handled challenges or successes thus far in your life?

No, My parents have always taught me to be grateful and humble in good times and bad.

What are you most proud of?

My growth in all areas of life. From working across all golf tours, 2020 Olympics and a Super Bowl, the relationships I’ve built throughout the years are a pillar of my success. I’ve learned so much from being on the road and growing my relationships across sports. Personally, I’ve had a great group of friends in Orlando and beyond. Realizing all the relationships I’ve built over the years and across the globe is a really amazing accomplishment. 

What is the biggest challenge you have faced and what did you learn from it?

Balancing work and personal life has always been a difficult part of my job. I’ve always put my family first, but as I’ve grown friendships I’ve realized I want to be there for their important life events. So I’ve found over the past few years that my priorities have changed, and there’s nothing wrong with that. 


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