Meta to Expand AI-Powered Ad Tools for Brands by End of 2025, Report Says

Meta Platforms is reportedly planning a major expansion of its artificial intelligence capabilities for advertisers, aiming to allow brands to fully generate and target ads using AI by the end of 2025, according to a report from The Wall Street Journal citing sources familiar with the matter.

With more than 3.4 billion unique active users across its family of apps—including Facebook and Instagram—Meta has already integrated AI into its ad systems to assist with tasks like creating personalized content, generating image backgrounds, and automatically optimizing video ads. The company’s forthcoming tools would go even further, allowing advertisers to streamline the entire ad creation process.

According to the report, brands would be able to submit basic inputs such as a product image and budget. From there, Meta’s AI would generate a full advertisement—including text, images, and videos—and manage ad targeting strategies. The system would also provide budget allocation suggestions and deploy tailored versions of ads in real-time based on variables like user location.

Meta CEO Mark Zuckerberg recently emphasized the importance of scalable AI solutions that deliver tangible results for advertisers. He noted the company’s ambition to become an all-in-one AI platform where businesses can set objectives, assign budgets, and let Meta’s tools handle the logistics of campaign execution.

This move comes as competition intensifies among digital platforms for ad dollars. Rivals such as Snap, Pinterest, and Reddit are also investing in AI and machine learning tools to enhance their advertising offerings and improve performance outcomes.

Investor response to the report has been mixed. Meta’s stock saw a modest increase of nearly 1% in early trading. In contrast, shares of major advertising holding companies fell, including Interpublic Group (down 1.9%), Omnicom Group (down 3.2%), Publicis Groupe (down 3.8%), and WPP (down 2.2%).

While major tech firms like Google and OpenAI have also launched AI-powered tools for generating video and image content, widespread adoption in the advertising sector remains tentative. Many marketers continue to weigh concerns related to brand safety, creative oversight, and content quality before fully embracing automated solutions.

As Meta pushes forward with its AI-driven strategy, industry observers will be watching closely to see whether these innovations translate into stronger performance for brands and greater efficiency in the digital advertising ecosystem.