Influencer of the Week: Nikki Lynn

Walking into a local pop-up dinner she had been invited to, local influencer Nikki Lynn said she was happily surprised to see several people go to eat there, all because of a post she made.

“Seeing that kind of direct impact—connecting people to experiences they might not have found otherwise—was incredibly rewarding,” Nikki Lynn said.

Nikki Lynn got her start in content creation by using Instagram to share her favorite finds within the lifestyle, beauty, and food realms. She became consistent with it during COVID, and she said she saw this hobby blossom into a community of followers with shared interests.

Since then, she said she has dived further into finding a balance between creativity and strategy when it comes to her posts. She has two separate accounts for different niches she enjoys: one account for travel and food, and one for beauty and skincare.

“I’ve always been drawn to experiences—whether it’s trying a new cuisine, exploring a new place, or simply curating a cozy moment at home,” Nikki Lynn said. “Travel, food, and lifestyle are all ways we connect with ourselves and others, and I love capturing those moments and sharing them in a way that inspires people to try something new.”

Nikki Lynn said she brings her creative eye with her to every occasion, thinking of the best way to share with her audience.

“Whenever I travel—whether it’s out of state or to a local spot in Florida—I’m always thinking about how I can share it in a meaningful way,” Nikki Lynn said. “I highlight the best local eats, unique experiences, and practical tips that my audience can use. I also make it a point to support small businesses and show the cultural side of each place I visit.”

As a local influencer, Nikki Lynn said she finds it to be an important field to unveil aspects of the community that might not get as much coverage, but should.

“Local influencers help spotlight what makes a place special—from hidden gems to cultural events that might not get mainstream coverage,” Nikki Lynn said. We can bridge the gap between businesses and the community, and show locals and visitors alike what Central Florida truly has to offer beyond the tourist attractions.”

To expand further as a content creator, she said she would like to go into video storytelling and include herself in more videos. She also would like to partner with brands that coincide with her niches to continue her run of posting meaningful content.

“I want to build a platform that blends content, community, and education—helping others feel confident in their skin, excited to explore, and inspired to live fully with no regrets,” Nikki Lynn said.

Instagram: @lifewithnikkilynn, @nikkilynn41

To join in our upcoming editions of “Influencer of the Week,” please reach out to dayna.reyes@lifestylescfl.com.